Webster Relationship Marketing.

Let's get back to basics - the "Lord of the Surf" syndrome.

The proof that relationship marketing works..

Alex, it appears, is quickly becoming the most widely read five-year-old author in the world - Donald J. Leu, Professor of Education, Syracuse University, 203 Huntington Hall, Syracuse, New York 13244-2340

In September 1996 a five year old Ipswich boy's web site took out the Australian Financial Review/Telstra award for the best web site in Australia:

Koala trouble - based on a five year old boy's perception of what is of interest to "him".

Some facts about Koala trouble:

over 100 Koala trouble t-shirts have been sold through the Internet since April last year.
over 5,000 email have been received in a twelve month period.
the web site has been featured on television, radio and in print.
over 140,000 surfers have visited the site in just 12 months.
kids "of all ages" from 12 months to 95 years old have enjoyed the site.

Kids from 12 months to 95 years have enjoyed the web site -

WHY?

The family/group relationship phenomenon:

The social group - interaction within their community and friends. Relationship marketing.... word of mouth!

The experiences and research and development that Koala trouble provided resulted in the Webster family - the Internet's FIRST Cyber Family

Webster Relationship Marketing.

The family/group relationship phenomenon:

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