What does Webster relationship marketing provide:
Email contacts... thousands of them
Success is based on developing email contacts - not surfers passing through.
A surfer who leaves no "calling card" is like a person walking past your darkened shop window after hours.
Loyalty.. spreading through groups of people, socially linked.
The "Lord of the Surf" syndrome.
Business contacts - mailing lists.
Once the on-line relationship has matured business opportunities follow.
