Some traps that adversely effect commercial webs
Large images and content which "eats up" bandwidth.Dead web sites.
Lack of background information.
Lack of supporting links or information.
Lack of contact or opportunity to interact by email.
Remember a glamourous presentation comes a poor second to application. Above all remember that a web site without VIA is like a billboard in the Nullabor desert.
Big, pretty but no one ever sees it.