The environmental theme did not go dowm well with everyone - or so it seems with Wilderness Society campaign director, Kevin Parker, saying, " the launch was "sophisticated greenwashing".
"It is breathtakingly hypocritical of Australia to portay itself to the rest of the world as environmentally sensitive when our environment is under a greater threat than ever," Parker said.
The mascots were designed by 23 year old TAFE student Matthew Hatton and were said to represent the earth, air and water.
SOCOG's marketing general manager, Mr John Moore, said that SOCOG was working on the next phase of marketing the mascots, including books and other paraphernalia, with even a film a possibility.