Return to the definitive
guide to Australian webs.
When you want to publish a book, you go to a publisher.
When you want to advertise you approach a newspaper.
When publishing your "advert" on the Internet you should go to a WEB BUILDER.
Quite simply put, the Internet is a new media of promotion. There are information
providers and information users. It is however revolutionary in its form
and offers the ability to provide your information to a potentially unlimited
audience and have it constantly up-to-date. It enables you to track exactly
how effective it is as a communication medium, by allowing you to know how
many people visited and what they looked at. This gives you the targeting
mechanism you need to manage your information campaign. No other communication
or advertising medium is this accurate.
The World Wide Web (or Web) is the most popular service available over the
Internet. The Web is a graphical interface on which YOUR information can
be delivered to the computer screens of a global audience - anyone on the
Internet! There are approximately fifty million Internet users world-wide.
Australians, because of our geographic isolation, are adopting the Internet
faster than most other countries. It is estimated that 1500 new businesses
(PC User June '95) are joining the Web every month in Australia and over
30,000 people are connecting to the Internet as users. All these Internet
users add to the already about 700,000 strong base of Internet users in
Australia. The
phenomenal growth
of the Internet is, in itself, an indicator of its success over the
now stagnating circulation of the traditional print media. The
growing weekly
audience of Global Web Builder's
"Definitive LIFESTYLE Guide to (over
5,000) Australian Webs" is now approaching 100,000! The resulting
impact for our strategically positioned client's on this guide is their ticket
to successful promotion on the Internet.
Until now, getting your information onto the Web (going on-line) has meant a very costly setup; hardware purchases, connection costs, volume charging, server software, authoring tools, staffing and the security issues involved with having your existing systems being open to the world.
Global Web Builders offers you the ability to publish your Business's information professionally onto the Web with a setup cost and a monthly voilume related cost. You control the volume of information you want to be available.
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World Wide Web Publishing
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Links to excellent, up to date, Global
statistics related to the Internet are available.
We are more than just a team of Information Technology and Graphic Design
consultants. Global Web Builders, a business arm of
Interactive Presentations Pty Ltd,
pioneered computer based marketing in Australia in 1990. Our clients have
included multinationals like News Limited to small one man businesses. Our
primary focus is in designing and publishing Australian content on the Web.
However, we provide Internet training at all levels as well as advice on
all aspects of the Internet and its application for a business. Our aim is
to design Web Pages with a style conducive to the client's corporate image
while presenting the content professionally for the client's Web audience.
In short, to get clients to the Web information and to keep them coming back,
by utilising the full potential of Web publishing.
Before establishing Global Web Builders, Interactive Presentations Pty Ltd
were project co-ordinators for Ipswich's Global Info-Links project.
This project was launched on time, on budget and created national interest
in all levels of the media.
We have many Web clients Australia wide. These are mostly Corporate businesses,
who have differing requirements for the content they publish onto the Internet.
All do however, have common needs in terms of requiring a professional delivery
of their content, on a secure platform. Global Web Builders guarantees this
as a minimum standard to all our clients.
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Because that is just what we are. We boast clients from all over the world.
We have clients like Triumph International Japan; NEC Software Ltd and Singapore
Technology Parks.
We develop webs in different languages
like
Japanese. We are a truly international company with web sites all
over the world - including the USA and New Zealand.
Our Definitive Global LIFESTYLE
Guide with 13 countries participating in our concept
creates enormous amounts of traffic for our clients.
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There are four major stages in Web publishing; Content development, Structural
(interactive) Design, Web Page design and Web publishing. Global Web Builders
has expertise in all these areas. We can undertake any or all of these roles
for the client.
Typically a client will brief one of our Web consultants. The brief will
outline the specifications, objectives, structure and content for the Web
Pages as well as an outline of associated links. Our design consultant will
inturn inform the client of the design features available for Web publishing
and give an estimate detailing the setup costs and the on-going costs for
maintaining the specified Web pages.
Once an agreement is made, one of our graphic artists developes a Web look
for the client matching the client's brief. This is shown to the client and
upon acceptance, the full content and interactive structure is prepared for
the client in the agreed style. It is advantageous if the content is already
in an electronic format as we do not have to re-key the information during
development. This helps to reduces the cost of development for the client.
Once the Web pages are designed and finalised, they are published onto the
World Wide Web. This can be done by using Global Web Builders' Web Server
as a live Web Site. A monthly volume fee is then charged for the provision
of the Web Page service. This is based on the volume of the Web Pages.
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Our client's Web Pages are marketed through various Web channels via search
engines which represent the "Yellow Pages" of the Internet. We also negotiate
hypertext links from relevant industry Web pages to the client's Web Page.
Similarly we provide hypertext links on the client's Web Page to allow users
to point to other associated Web Pages. This is a service for which we supply
free when first publishing Web Pages with Global Web Builders. Through the
DEFINITIVE LIFESTYLE GUIDE TO (over 5,000) AUSTRALIAN
WEBS we provide our clients with a "front page" location through
this guide which is now a major gateway for both local and international
traffic.
In November we released The Definitive
Global LIFESTYLE Guide. This global vehicle has been franchised to 13
countries with one aim in mind. To create traffic for our clients.
The Definitive Global LIFESTYLE
Guide through joint promotion and participation through a common
home page will create enormous traffic for our clients.
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Global Web Builders pricing schedule highlights the full range of services
we offer.
All services are charged at a rate of Au$85 /hr. We are also available on a pre-determined retainer basis to maintain and update your web site.
A monthly volume fee is charged for the posting of the client's Web Pages
on Global Web Builders' Web Server. This is dependant on the size of the
Web Pages being run. The cost to develop a Web Page and subsequently publish
it is different for every client. Think of it in terms of developing a
publication. The more graphics and layout work, the more expensive but better
the look. We quote on Web Page design based on a brief from the client. If
you would like to have an estimate for your Web Pages, please
contact us.
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To publish a full-colour set of Web Pages with global circulation and 365
day per annum, 24 hour access, and to "in effect" undertake the marketing
and distribution of the information for you costs around $85 per month with
Global Web Builders. (Based on a 12 month term). Longegivity: as long
as you need it!
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From design to Web publish ready, we have an average turn around time of
two to six weeks for new Web Pages. It does depend on the size and complexity
of the web site. This means that within two weeks of your content being
developed, we can, in most cases, have it available for the world to see.
Existing Web Pages can be updated within a day if required by the client,
although a weekly or monthly update period is regarded as the most cost
effective. We provide clients with the option of retaining our services for
site maintenance on a retainer basis.
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In the process of publishing on-line Web Pages, the client will usually want to subscribe themselves to the Internet as a user. This involves the client registering with one of the Internet Service Providers (ISPs) such as Pegasus or Global Info-Links. We can arrange this as well as hands-on training for the client. This allows the client accepting or sending email as well as being able to receive electronic orders from users of their Web Pages, or, as in some cases to take over the web development and maintenance after a "hand holding" stage.
Many clients use email as a way of providing us with updated content for
their' Web Pages. This is quick, effective and digital! It also saves money.
Connecting as a user to the Internet should cost around $30-$40 per month
and allow 1-2 hours a day access.
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Global Web Builders will help you maintain your Web Pages as you see that
your content needs updating.
Once you have Web Pages on-line, it is very simple to update any of the content.
Typically this involves adding a few new pages or a new feature such as new
services or offers. Most successful Web Pages have their data frequently
updated, giving the target audience a real reason to keep coming back. As
new Web Page features become available, through developments in Web standards
and bandwidth increases, we will keep you informed. In the very near future,
we will be seeing real-time walk through graphics and real-time motion
video/video conferencing available across the Internet and from Web Pages.
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Our clients are typically businesses and organisations that see an advantage
in doing business on-line. The World Wide Web is becoming a de-facto standard
in electronic commerce, for which many businesses see the potential of reaching
larger audiences as well as enhancing their existing client bases with the
interactive features of the Web. We have organisations that have a need to
reach an Australian wide audience, where the Internet is the ideal transport
mechanism. Other organisations are using the Web for publishing on-line shopping
catalogues. Others are using Web pages to publish monthly newsletters and
maintaining email subscriptions, whereas Government has adopted the World
Wide Web as a public information channel.
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World Wide Web Publishing
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World Wide Web Publishing
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