Lord of the flies

I have used the slogan ‘Lord of the flies’, sorry make that surf, because that what an Internet user "basically" is.

The Internet surfer is like the children in William Golding’s famous book.

Extract Lord of the Flies: Ralph smiled and held up the conch for silence. "Listen everybody.... Three of us will go on an expedition and find out if we are on an island." The small group set out. "Come on," said Jack presently, "We're explorers." "We'll go the end of the island," said Ralph, "and look around the corner."

Internet surfers have:

• no prior knowledge of your web site and its content.
• no social ties to you or your web.
• a desire to explore - until he or she is eventually "hooked".
• social ties only to his or her own group or family.