[Small beginnings - the early
years][A time for expansion][Our
pivotal role in Global Info-Links][Global Web Builders]
Some quick facts about Interactive Presentations Pty Ltd trading as Global
Interactive Presentations' home page
© Global Web Builders, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004.
Comment by Campaign Brief editor (page 30)
"My interest in multimedia developed through
an insatiable desire to wrap the philosophical verse that I wrote in my teens
into a medium that would touch all the senses.... Yes it was a dream. One
that will one day come to fruition.... one that I still pursue." This
was the only commercial paper presented during the entire symposium.
"I just received word from Sydney that the
President of the Asian Gemmological Institute of Studies in Bangkok, Mr Ho,
is very impressed with our opal disk and asked for the donation of a copy
to the institute."
"In just two years, Interactive Presentations
has grown from a one-man operation in a backyard toolshed to three offices
employing fifteen people and winning patent protection for some of its
Interactive's solution, the Qantas Worldwide Electronic Timetable,
is a marketing solution that will soon be mailed to Qantas' top 10,000 corporate
"WA Technology Park based company Interactive Presentations Pty Ltd has won the contract to build an interface for the ambitious Ipswich Global Info-Links project, which has yet to be officially launched.
Interactive director Scott Balson said his brief was to develop
an easy-to-use interface to handle both free public services and commercial
services that would be used for cost recovery."
"The site was listed as a 'Must See' by the Yahoo search engine
and also under Netscape's revered 'What's New' listing."
Interactive Presentations yesterday announced it would franchise
its system, which has been available in Ipswich for about 12 months, on the
"Besides reversing the normal scenario and selling Australian
high tech expertise to Japan, the deal extends a recent run of success for
Global Web Builders."
When reminising on the birth of his company Scott recalls, with great affection, working 18 hours a day, seven days a week, developing a software program which he called the IP (Interactive Presentation). He worked in one corner of a large steel garage in his backyard using an extension chord from the house to supply electricity to an XT computer and a bare light globe hanging over his head.
Scott was sure that the office computer could become a powerful marketing tool.
"Those first days were hard, very hard, I recall quite vividly trying to work at 2am in the morning while rain hammered loudly on the steel roof just a few inches above my head".
Perseverance shone through and during 1992 he was invited by the Department of Commerce and Trade to establish his fledgling business in the prestigious Technology Park based in Bentley, Western Australia.
1992 was a big year with many bouquets for the company's work being received:
Valerie Pretzel, Marketing and Promotions Manager, Sunday
Times (News Limited) - April 1992:
Brian A Watson, Chairman and Chief Executive Officer,
McCann-Erickson Australia (part of the world's largest advertising agency
group) - May 1992:
Marketing Manager, Challenge Bank Limited (now part of Westpac) - June
Tony Noonan, Acting Senior Curriculum Officer, Ministry
of Education - October 1992.
"The fact that you have been approachable at all times and provided back-up support of a high standard has made the production of this program efficient and effective from our end."
Douglas Flynn, General Manager, News Limited Suburban
Newspapers - November 1992:
In 1993 the company expanded into four seperate companies making up the Interactive Group. Scott Balson had 50% partners in two of the companies, Interactive Databases Pty Ltd and Interactive Productions, while maintained a 100% equity in Interactive Presentations Pty Ltd and Interactive Studies.
"These were exciting times, with our second multimedia exhibition held in January 1994 at Technology Park, Bentley. The exhibition being the result of recognition by the Western Australian market of our impact across the multimedia platform - from floppy disk based presentations under DOS and Windows to touch screen kiosks with video, sound and animation", says Scott Balson.
In May 1994 Interactive Databases took out the award for the best Microsoft application in Australia at the Tech-ed awards. The award was through selection by delegates who viewed the best Windows applications developed in the country that year. The Qantas Worldwide Electronic Timetable swamped all opposition.
In May 1994 Scott Balson was invited to demonstrate his concept on the "electronic village" to the Ipswich City Council in Queensland on the east coast of Australia. This came about after he had the opportunity to demonstrate the concept to the city's Business Development Manager, Mr Mal Bryce during the Interactive Group's second multimedia exhibition in January that year.
A four week contract was extended into fifteen months. Scott having to make a very difficult decision to sell out of three of his companies in Perth to concentrate on on-line business services as he saw these as the future of computer based marketing.
"I recall a one-sided debate at a project team meeting in September 1994 in which I defended the move by the proposed Global Info-Links service to using Mosaic as the information interface - these were times when Netscape and Microsoft Explorer had not been conceived and when the unfriendly text-based gopher was still popular," says Scott Balson, "luckily sense prevailed and Global Info-Links was launched with a web site and the Mosaic web browser interface as its window to the world."
On December the 8th 1994 the first subscribers to Global Info-Links hooked up to the new Global Info-Links service. It was a defining moment in the history of the city of Ipswich - with the success of the service playing a deciding role in the University of Queensland's decision to set up an arm of the University based around on-line services in Ipswich some two years later.
In March 1995 political heavyweight Barry Jones launched Global Info-Links officially unveiling a large wooden pyramid bearing the names of the project team and the Ipswich City councillors at the time of the launch.
By May 1995 several thousand subscribers were enjoying the unique, community based service that Global Info-Links offered the Ipswich community and the commercial Global Electronic Markets (GEMs) had been launched.
In June 1995, after completing his contract with the Ipswich
City Council, Scott Balson established a fully owned subsidiary business
of Interactive Presentations Pty Ltd called Global Web Builders. The business
soon gained recognition and pioneered several innovations on the Internet
During 1995 GLOBE International was established with international partners from all over the world participating in this unique franchise based on the success of the Definitive Lifestyle Guide in creating "traffic".
Global Web Builders continued to succeed and grow. The highlight in 1996 was winning the Australian Financial Review and Telstra award for the best web site in Australia. The award was presented in Sydney at a special black tie dinner in September 1996.
By March 1997 the number of visitors to the Definitive Lifestyle Guide approached six million entrenching the web site as the gateway to Australia. At the same time Koala trouble was achieving enormous international acclaim becoming the popular reference in books to children on the Internet. Visitors to Koala trouble topped 150,000.
Global Web Builders operates out of the most beautiful location in the world with the global office being situated on the banks of the Brisbane river - a location where wild parrots play and share the environment with the peope who make up the business.
During 1997 to 1999 Global Web Builders became the full-time webmasters for the evolving new force in Australian politics - Pauline Hanson's One Nation.
This interest stemmed out of the earlier launch of Australia's oldest on-line daily newspaper which today has a readership of thousands - including reporters in the mainstream media.
The interest in politics arose following research on the net which demonstrated that globalisation by big business was destroying the fabric which had created the lucky country.
The business stopped being involved in politics in November 1999 and today concentrates on building web pages for clients and the owners interest in writing books.
Beside building web pages Scott Balson today writes books - with "Murder by Media, Death of Democracy in Australia" being a best seller.
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